Salesforce Announces New Einstein 1 Data Cloud Platform
Einstein1 powers the next generation of all Salesforce CRM applications and now includes a conversational AI assistant, the Einstein Copilot. A substantial part of the development has taken place in Israel
Cybertech
| 13/09/2023
Illustration. Jakub Porzycki via Reuters Connect
Salesforce announced the Einstein 1 Platform, which features major advancements to Data Cloud and Einstein, all built on Salesforce’s underlying metadata framework. The Einstein 1 Platform gives companies the ability to safely connect any data to AI-powered CRM experiences and build AI-powered apps with low code.
“A company’s AI strategy is only as good as its data strategy,” said Parker Harris, Co-Founder and CTO, Salesforce. “It's the connective tissue that fuels innovation. Now, with Data Cloud and Einstein AI native on the Einstein 1 Platform, companies can easily create AI-powered apps and workflows that supercharge productivity, reduce costs, and deliver amazing customer experiences.”
Customer data is highly fragmented. On average, organizations use 1,061 different applications, yet only 29% of them are integrated. Enterprise data stacks have grown more complex, and prior computing revolutions – cloud, social, and mobile – have generated massive, siloed islands of customer data.
Salesforce’s original metadata framework helps companies organize and understand data across Salesforce applications– the equivalent of having a common language so different applications built on the core platform can communicate with each other. It creates a unified view of the data across an enterprise regardless of how that data is structured in the internal systems by mapping it to the Salesforce metadata framework.
This allows organizations to customize every user experience and action their data using a variety of low-code platform services – including Einstein for AI predictions and content generation; Flow for automation; and Lightning for user interfaces. These customizations are instantly available to the rest of the organization’s core applications without having to write costly and brittle integration code.
Salesforce’s next generation of Einstein brings a conversational AI assistant to CRM applications, including the Einstein Copilot – a new built-in conversational AI assistant. Einstein Copilot will drive productivity by assisting users with their flow of work, enabling them to ask questions in natural language and receive relevant and trustworthy answers that are grounded in secure proprietary company data from Salesforce Data Cloud.
A substantial part of the development happens here in Israel, where there are specific teams working on Data Cloud, Einstein, and the new copilot tools.
Salesforce's R&D center in Israel has become a strategic hub for Salesforce, with a direct impact on its core products, including the newest and most innovative products announced today. Today the site takes part in the company's most strategic activity, Gen AI, at all levels.
"We are proud to take a central part and lead a significant part of Salesforce's artificial intelligence developments and change the way hundreds of thousands of companies around the world work. This is an opportunity to thank our extraordinary teams in Israel for their hard work and dedication." Says Efrat Rapoport, CEO of Salesforce Israel.
Einstein1 powers the next generation of all Salesforce CRM applications and now includes a conversational AI assistant, the Einstein Copilot. A substantial part of the development has taken place in Israel
Illustration. Jakub Porzycki via Reuters Connect
Salesforce announced the Einstein 1 Platform, which features major advancements to Data Cloud and Einstein, all built on Salesforce’s underlying metadata framework. The Einstein 1 Platform gives companies the ability to safely connect any data to AI-powered CRM experiences and build AI-powered apps with low code.
“A company’s AI strategy is only as good as its data strategy,” said Parker Harris, Co-Founder and CTO, Salesforce. “It's the connective tissue that fuels innovation. Now, with Data Cloud and Einstein AI native on the Einstein 1 Platform, companies can easily create AI-powered apps and workflows that supercharge productivity, reduce costs, and deliver amazing customer experiences.”
Customer data is highly fragmented. On average, organizations use 1,061 different applications, yet only 29% of them are integrated. Enterprise data stacks have grown more complex, and prior computing revolutions – cloud, social, and mobile – have generated massive, siloed islands of customer data.
Salesforce’s original metadata framework helps companies organize and understand data across Salesforce applications– the equivalent of having a common language so different applications built on the core platform can communicate with each other. It creates a unified view of the data across an enterprise regardless of how that data is structured in the internal systems by mapping it to the Salesforce metadata framework.
This allows organizations to customize every user experience and action their data using a variety of low-code platform services – including Einstein for AI predictions and content generation; Flow for automation; and Lightning for user interfaces. These customizations are instantly available to the rest of the organization’s core applications without having to write costly and brittle integration code.
Salesforce’s next generation of Einstein brings a conversational AI assistant to CRM applications, including the Einstein Copilot – a new built-in conversational AI assistant. Einstein Copilot will drive productivity by assisting users with their flow of work, enabling them to ask questions in natural language and receive relevant and trustworthy answers that are grounded in secure proprietary company data from Salesforce Data Cloud.
A substantial part of the development happens here in Israel, where there are specific teams working on Data Cloud, Einstein, and the new copilot tools.
Salesforce's R&D center in Israel has become a strategic hub for Salesforce, with a direct impact on its core products, including the newest and most innovative products announced today. Today the site takes part in the company's most strategic activity, Gen AI, at all levels.
"We are proud to take a central part and lead a significant part of Salesforce's artificial intelligence developments and change the way hundreds of thousands of companies around the world work. This is an opportunity to thank our extraordinary teams in Israel for their hard work and dedication." Says Efrat Rapoport, CEO of Salesforce Israel.
